SEO that wins the searches that still bring in buyers
Audit, plan, build and compound: a full SEO engagement focused on mid and bottom-funnel searches, with content AI can't write for itself and AI visibility included.
SEO has a new job
Google is becoming a destination, not just a doorway. AI Overviews answer more questions on the results page, so top-of-funnel clicks keep shrinking. The traffic worth fighting for now sits in mid and bottom-funnel searches, where buyers compare options and decide.
SEO also still feeds AI search. Most AI answers draw on pages that already rank and are easy to crawl. We find where you can win both, put every fix in order, then ship the work and keep it compounding.
- Which buying-intent searches you are close to winning
- Which pages are commodity content AI already answers for free
- What is stopping Google from crawling or indexing key pages
- Where competitors outrank you, and what they have that you don't
01Audit$200 to $500
Find what is holding you back
Three areas, reviewed together, because a fix in one usually depends on another.
Content
Does it earn the click?
- Coverage of the mid and bottom-funnel searches tied to revenue
- Commodity versus original content, judged against E-E-A-T: experience, expertise, authority and trust
- Pages to refresh, merge or cut, plus overlaps worth keeping because AI reads them as consensus
- FAQ, help center and comparison pages your buyers need but can't find
Technical
Can Google crawl and index it?
- Crawlability, indexing, redirects, canonicals and sitemaps
- Core Web Vitals, including INP, on your key page templates
- Site architecture and internal linking depth
- Structured data and AI crawler access
Authority
Do other sites vouch for you?
- Backlink gaps versus the competitors that outrank you
- Brand mentions in reviews, comparisons and industry press
- Entity signals that help search engines understand who you are
- The third-party sources AI engines trust for your topics
02PlanIncluded with the audit
Turn findings into a ranked roadmap
AI made publishing fast and cheap. More pages is rarely the answer, so the plan is built on judgment, not volume.
Prioritized roadmap
Every fix ranked by effort and expected impact, sequenced so you know what happens first, next and later.
Buying-intent topic map
The searches your customers actually run, pulled from search data, forums and, if you share them, sales calls, mapped to the pages that should win them.
Content plan
What to refresh, merge, cut and write. Every new page has to carry original experience, data or a point of view that AI can't produce on its own.
Ready-to-ship tickets
Technical fixes written up for your developer, with the URLs affected and how to confirm each one is done.
The trust test
Every recommendation passes one question: does it build trust and authority, or just chase a quick spike?
03BuildFixed price, quoted from the plan
Ship the work
Run the roadmap in-house, or have us build it. Either way, the highest-impact items go first.
Technical fixes
Clean foundations.
- Indexing, redirects, canonicals and sitemaps
- Core Web Vitals improvements on key templates
- Structured data and internal linking
Content
Pages worth ranking.
- Refreshes of pages close to page one
- New pages built on real expertise, not rewrites of what already ranks
- FAQ, help center and comparison pages for buyers deciding now
Authority
Reasons for others to vouch for you.
- Outreach for mentions in reviews, comparisons and industry press
- Consistent business and entity details across the web
- Original data and assets other sites want to reference
04CompoundMonthly
Measure, refresh, repeat
Monthly measurement and iteration, so gains stack instead of fading.
Monthly reporting
Rankings, clicks and leads from the buying-intent searches in your plan, not vanity traffic.
Intentional refreshes
Pages updated with a real reason behind every change, not date bumps, so updates hold up at scale.
New opportunities
Fresh searches, questions and competitor moves added to the roadmap as they show up.
AI visibility included
The same reporting tracks how often AI answers mention and cite you, so SEO and GEO grow together.
Related services
Questions
Is SEO still worth it if Google sends less traffic?
Yes, but the target has changed. AI Overviews now answer many top-of-funnel questions on the results page, so the clicks worth winning are mid and bottom-funnel searches from buyers comparing options. Strong SEO also feeds AI search, since most AI answers draw on pages that already rank.
What does an SEO audit include?
It covers three areas. Content: what ranks, what to refresh, merge or cut, and the gaps worth writing for. Technical: crawlability, indexing, Core Web Vitals, site architecture and schema. Authority: backlinks, brand mentions and entity signals. Every finding is ranked by effort and expected impact.
What is commodity content?
Content that says what every other page already says, so AI can answer it without sending anyone to your site. The audit flags those pages and points you toward content built on real experience, original data and a clear point of view.
How much does SEO cost?
The consultation and intro audit are free. The full SEO and AI visibility audit costs $200 to $500 depending on the size of your site and includes the roadmap. Builds are a fixed price quoted from the plan, and ongoing compounding work is monthly.
Can I just buy the audit?
Yes. The audit ends in a prioritized roadmap you can run in-house. If you want help after that, we can build it for a fixed price and keep it compounding monthly.
Does SEO cover AI search too?
Yes. Every full audit includes GEO: whether AI engines can crawl your site, whether they mention and cite you, and which sources they trust in your space. Monthly reporting tracks AI visibility alongside rankings.
Know what to fix first
Start with a free consultation and intro audit. You'll get your top fixes ranked by impact before you spend anything.