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SEO foundations: get crawled, indexed and ranked
Practical guides to the groundwork of organic search: technical health, site structure and content that ranks for the searches your buyers actually run.
It is also the ground AI search stands on. Most AI answers draw on pages that already rank and are easy to crawl.
All SEO foundations posts
First SEO foundations posts are on the way. The topics below show what this category will cover.
What SEO foundations covers
Four layers, in the order a search engine meets your site.
Technical SEO
Crawling, indexing, rendering, Core Web Vitals and the fixes that unblock everything else.
Site architecture
URL structure, navigation and internal links that tell search engines what matters most.
Content strategy
Keyword and topic research tied to revenue, and pages built to match search intent.
Authority
Links, brand mentions and the signals that make search engines trust your site.
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Questions
What are the basics of SEO?
Search engines need to crawl and index your pages, understand what each one is about, and trust your site enough to rank it. In practice that means technical health, clear content that matches search intent, and links and mentions from other sites.
How long does SEO take to work?
Technical fixes can show up within weeks once pages are recrawled. New content and authority usually take several months to build momentum, which is why SEO compounds over time instead of switching on overnight.
Is SEO still worth it with AI search?
Yes. AI answer engines like ChatGPT, Perplexity and Google AI Overviews lean heavily on pages that already rank and are easy to crawl. Strong SEO is the base AI visibility is built on.
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