GEO: get recommended when buyers ask AI
See what ChatGPT, Perplexity, Gemini and Google AI Overviews say about your brand, then plan, build and keep earning the mentions that lead to revenue.
Get recommended where buyers now ask
Search is moving from ten blue links to direct, increasingly personal answers. Buyers ask ChatGPT, Perplexity or Google's AI Overviews and often never click through. If those answers name your competitors and not you, you lose the deal before it starts.
Most GEO work stops at citations. But many questions about a brand are answered straight from what the model already learned, with no source cited at all. GEO (generative engine optimization) work has to cover both: the pages AI cites, and what AI already believes about you.
- Does your brand show up when buyers ask AI about your category?
- When it does, is your site cited as a source, or only mentioned?
- What does AI say about you when it doesn't cite anyone?
- Which competitors and third-party sites get the mention instead, and why?
Two ways AI answers about you
Each one is won differently, so every phase covers both.
Cited answersAI searches the web, then answers
The engine pulls live pages and links its sources. You win by being the source, or by being mentioned on the sources it trusts: editorial sites, reviews, comparisons and community threads.
Memory answersAI answers from what it already knows
Many brand questions come straight from training data that is months old. That memory is shaped by what the web has said about you, consistently, over time. You can't game it, but you can earn it.
01Audit$200 to $500
See where AI leaves you out
The audit covers the three things that decide whether AI recommends you: your content, your technical setup and your authority across the web.
Content
Is it worth quoting?
- Which pages get cited for the mid and bottom-funnel prompts that lead to a purchase
- Commodity content AI can write itself versus pages with real experience and original insight
- FAQ, help center, feature and integration pages, which AI answers draw on heavily
- Answer-first structure: direct answers, clear definitions, lists and tables
Technical
Can AI engines reach you?
- robots.txt rules for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended
- CDN, firewall and bot-protection settings that silently block AI fetchers
- Content that only appears after JavaScript runs
- Schema, entity markup and llms.txt
Authority
What does the web say about you?
- Brand mentions in listicles, comparisons, reviews and news, which now carry more weight than links
- Whether sentiment is consistent everywhere you are mentioned
- Peer recommendations in communities and forums where buying decisions get made
- YouTube presence, which increasingly shows up for bottom-funnel prompts
Buyer prompt set
The mid and bottom-funnel prompts that matter for your business, built from real buyer questions: People Also Ask, forums, community threads, competitor positioning and, if you share them, sales call transcripts.
AI visibility scorecard
For each prompt, whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention you, cite you or recommend a competitor, and how they describe you when they do.
Crawler access report
Which AI crawlers and fetchers can reach your site today, and any rules blocking them by accident.
02PlanIncluded with the audit
Pick the prompts worth winning
A roadmap built around the answers that lead to revenue, ranked by effort and expected impact.
Priority prompts
The handful of buyer prompts where being recommended would matter most, and what it will take to win each one.
Mention and outreach map
The sites AI engines already cite in your space, where you are missing from them, and which are worth pursuing for a mention or placement, even when the SEO value alone looks small.
Content restructure list
Which pages to rewrite answer-first, which to merge into a clear consensus, and which new FAQ, help center or comparison pages to add.
Measurement plan
AI answers rarely pass clean referral data, so we pair analytics with self-reported attribution, like a "How did you hear about us?" field, to see what AI visibility is really worth.
03BuildFixed price, quoted from the plan
Earn the mention
Run the plan in-house, or have us build it. On-site fixes ship first because they are fastest; off-site work starts alongside because it takes longest.
On-site
Make your site easy to quote.
- Fix crawler access across robots.txt, CDN and firewall rules
- Rewrite key pages answer-first, with clear definitions and comparisons
- Add schema, entity markup and llms.txt
Off-site
Get named where AI looks.
- Outreach to the editorial sites, reviews and lists AI already cites
- Consistent brand details and sentiment across every mention
- Participation in the communities where your buyers ask for recommendations
Original content
Give AI something only you can say.
- Pages built on first-hand experience and original data
- Repurpose your best material for YouTube and community channels
- Help center and integration pages that answer real product questions
04CompoundMonthly
Track it and keep earning it
AI memory lags months behind the web, so visibility is built through consistent work over time, not one launch.
Monthly prompt tracking
We re-run your buyer prompt set across ChatGPT, Perplexity, Gemini and Google AI Overviews and track mentions, citations and how you are described.
Sentiment checks
Spot inconsistent or outdated descriptions of your brand early, and correct them at the source.
Self-reported attribution
Watch how many leads say they found you through AI, alongside what analytics can see.
Refresh and expand
Update the pages AI relies on, and add new prompts as your market and competitors shift.
Related services
Questions
What is GEO?
Generative engine optimization (GEO) is the work of making your brand show up, get cited and get recommended inside AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. It builds on SEO: crawlable pages, clear entities, content worth quoting, and a consistent reputation across the web.
Why don't AI engines always cite a source?
Many questions, especially about brands, are answered from what the model learned in training, not from a live search. Those answers cite nothing, and the training data is often months old. That is why we track what AI says about you, not just where it links.
How is GEO different from SEO?
SEO asks whether your pages rank in search results. GEO asks whether AI engines mention, cite and recommend you. The two overlap heavily, since most AI answers draw on pages that already rank, which is why the full audit covers both in one deliverable.
Do backlinks still matter for AI visibility?
Yes, but brand mentions matter more. Being named in listicles, comparisons, reviews, news and community discussions, with consistent sentiment, does more to shape AI answers than links alone.
How much does GEO cost?
The consultation and intro audit are free. The full SEO and AI visibility audit, which includes GEO, costs $200 to $500 depending on the size of your site and includes the roadmap. Builds are a fixed price quoted from the plan, and ongoing tracking is monthly.
How long does GEO take to work?
On-site fixes like crawler access and answer-first pages can show up in cited answers quickly. Memory answers take longer, because AI training data lags months behind the web. That is why GEO is built to compound over time.
See where AI answers leave you out
Start with a free consultation and intro audit. You'll see your biggest AI visibility gaps before you spend anything.