Latent

Practical notes on getting found in search, cited by AI and chosen by the agents that now act for your buyers. Written by practitioners who do this work every day.

Latest

First posts are on the way. Browse the categories below to see what each one will cover.

AGet found

How buyers find you now

Search results, AI answers and AI agents. Each layer builds on the one before it.

SEO foundations

Crawling, indexing, site architecture and content that ranks. The groundwork every AI engine still leans on.

Technical SEO
Site architecture
Content strategy
Internal linking

Browse SEO 02

AI visibility (GEO)

How ChatGPT, Perplexity, Gemini and AI Overviews decide who to mention, cite and recommend, and how to earn it.

Citations
Brand mentions
AI crawlers
llms.txt

Browse GEO 03

Agentic search

AI agents now research, compare and book for people. How to make your site one an agent can read, trust and act on.

Agent-ready sites
Structured data
Feeds and APIs
Forms and checkout

Browse agentic search

BBuild

Put AI to work inside your business

Agents scoped to one job, and models that run on your own data.

AI agents

Building practical agents for research, reporting, lead qualification and marketing ops, each tied to a metric it has to move.

Agent design
Tool use
Workflows
Evaluation

Browse AI agents 05

Local LLMs

Run an open-weight LLM on your own hardware and data. Private, flat cost and tailored to how your business works.

Model picks
Hardware
RAG
Fine-tuning

Browse local LLMs

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