Home / SEO audit
SEO foundationsAn SEO audit that ends in a ranked fix list
A full review of your content, technical health and authority, focused on the searches that still bring in buyers. Every finding comes with effort and expected impact, and AI visibility is included.
SEO has a new job
Google is becoming a destination, not just a doorway. AI Overviews answer more questions on the results page, so top-of-funnel clicks keep shrinking. The traffic worth fighting for now sits in mid and bottom-funnel searches, where buyers compare options and decide.
SEO also still feeds AI search. Most AI answers draw on pages that already rank and are easy to crawl. The audit finds where you can win both, and puts every fix in order.
- Which buying-intent searches you are close to winning
- Which pages are commodity content AI already answers for free
- What is stopping Google from crawling or indexing key pages
- Where competitors outrank you, and what they have that you don't
What we check
Three areas, reviewed together, because a fix in one usually depends on another.
Content
Does it earn the click?
- Coverage of the mid and bottom-funnel searches tied to revenue
- Commodity versus original content, judged against E-E-A-T: experience, expertise, authority and trust
- Pages to refresh, merge or cut, plus overlaps worth keeping because AI reads them as consensus
- FAQ, help center and comparison pages your buyers need but can't find
Technical
Can Google crawl and index it?
- Crawlability, indexing, redirects, canonicals and sitemaps
- Core Web Vitals, including INP, on your key page templates
- Site architecture and internal linking depth
- Structured data and AI crawler access
Authority
Do other sites vouch for you?
- Backlink gaps versus the competitors that outrank you
- Brand mentions in reviews, comparisons and industry press
- Entity signals that help search engines understand who you are
- The third-party sources AI engines trust for your topics
How we decide what to recommend
AI made publishing fast and cheap. More pages is rarely the answer anymore.
Judgment over best practice
Best practices tell you what usually works. Your audience tells you what they actually need. Recommendations start from the real questions buyers ask, pulled from search data, forums and, if you share them, sales calls.
Trust over the moment
Every recommendation passes one test: does it build trust and authority, or just chase a quick spike?
Fewer, better pages
Original experience, data and point of view that AI can't produce on its own. That is what ranks, and what gets cited.
Intentional updates
A refresh plan with a real reason behind every change, not date bumps, so updates hold up at scale.
What you get
Written for the people who will actually make the fixes.
Technical findings
Crawl, index and performance issues, each tied to the URLs affected and the fix that resolves it.
Content plan
What to refresh, merge, cut and write, prioritized by the buying-intent searches your customers actually run.
Authority gaps
Where competitors earn links and mentions you don't, and which ones are realistic to win.
Prioritized roadmap
One list, ranked by effort and expected impact, ready to hand to a developer or writer.
GEO findings included
AI visibility checks across ChatGPT, Perplexity, Gemini and Google AI Overviews. See the GEO audit.
How it works
Free to start, with a fixed price agreed before any paid work begins.
Free consultation
A 30-minute call on your goals, your site and where search and AI fit in.
Free intro audit
Your biggest search and AI visibility gaps, with the top fixes ranked by impact.
Fixed quote
$200 to $500 based on the size of your site, agreed before work starts.
Full audit and roadmap
Every finding plus a prioritized plan to run in-house or hand to us.
Related services
Questions
Is SEO still worth it if Google sends less traffic?
Yes, but the target has changed. AI Overviews now answer many top-of-funnel questions on the results page, so the clicks worth winning are mid and bottom-funnel searches from buyers comparing options. Strong SEO also feeds AI search, since most AI answers draw on pages that already rank.
What does an SEO audit include?
It covers three areas. Content: what ranks, what to refresh, merge or cut, and the gaps worth writing for. Technical: crawlability, indexing, Core Web Vitals, site architecture and schema. Authority: backlinks, brand mentions and entity signals. Every finding is ranked by effort and expected impact.
What is commodity content?
Content that says what every other page already says, so AI can answer it without sending anyone to your site. The audit flags those pages and points you toward content built on real experience, original data and a clear point of view.
How much does an SEO audit cost?
The consultation and intro audit are free. The full SEO and AI visibility audit costs $200 to $500 depending on the size of your site, with a fixed quote before work starts.
Does the SEO audit cover AI search?
Yes. Every full audit includes GEO: whether AI engines can crawl your site, whether they mention and cite you, and which sources they trust in your space.
Do you fix the issues or just report them?
Either. You can take the roadmap and run it in-house, or have us implement the fixes and measure results monthly.
Know what to fix first
Start with a free consultation and intro audit. You'll get your top fixes ranked by impact before you spend anything.