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GEO and AI visibilityGEO audit: find out if AI engines recommend you
See what ChatGPT, Perplexity, Gemini and Google AI Overviews say about your brand, whether they cite you or a competitor, and exactly what to fix to close the gap.
What a GEO audit answers
Search is moving from ten blue links to direct, increasingly personal answers. Buyers ask ChatGPT, Perplexity or Google's AI Overviews and often never click through. If those answers name your competitors and not you, you lose the deal before it starts.
Most GEO work stops at citations. But many questions about a brand are answered straight from what the model already learned, with no source cited at all. A GEO (generative engine optimization) audit looks at both: the pages AI cites, and what AI already believes about you.
- Does your brand show up when buyers ask AI about your category?
- When it does, is your site cited as a source, or only mentioned?
- What does AI say about you when it doesn't cite anyone?
- Which competitors and third-party sites get the mention instead, and why?
Two ways AI answers about you
Each one is won differently, so the audit measures both.
Cited answersAI searches the web, then answers
The engine pulls live pages and links its sources. You win by being the source, or by being mentioned on the sources it trusts: editorial sites, reviews, comparisons and community threads.
Memory answersAI answers from what it already knows
Many brand questions come straight from training data that is months old. That memory is shaped by what the web has said about you, consistently, over time. You can't game it, but you can earn it.
What we check
The audit covers the three things that decide whether AI recommends you: your content, your technical setup and your authority across the web.
Content
Is it worth quoting?
- Which pages get cited for the mid and bottom-funnel prompts that lead to a purchase
- Commodity content AI can write itself versus pages with real experience and original insight
- FAQ, help center, feature and integration pages, which AI answers draw on heavily
- Answer-first structure: direct answers, clear definitions, lists and tables
Technical
Can AI engines reach you?
- robots.txt rules for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended
- CDN, firewall and bot-protection settings that silently block AI fetchers
- Content that only appears after JavaScript runs
- Schema, entity markup and llms.txt
Authority
What does the web say about you?
- Brand mentions in listicles, comparisons, reviews and news, which now carry more weight than links
- Whether sentiment is consistent everywhere you are mentioned
- Peer recommendations in communities and forums where buying decisions get made
- YouTube presence, which increasingly shows up for bottom-funnel prompts
What you get
Findings you can act on, not a 90-page export from a tool.
Buyer prompt set
The mid and bottom-funnel prompts that matter for your business, built from real buyer questions: People Also Ask, forums, community threads, competitor positioning and, if you share them, sales call transcripts.
AI visibility scorecard
For each prompt, whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention you, cite you or recommend a competitor, and how they describe you when they do.
Mention and outreach map
The sites AI engines already cite in your space, where you are missing from them, and which are worth pursuing for a mention or placement, even when the SEO value alone looks small.
Crawler access report
Which AI crawlers and fetchers can reach your site today, and any rules blocking them by accident.
Prioritized fix list
Every finding ranked by effort and expected impact, so it is obvious what to do first.
Measurement plan
AI answers rarely pass clean referral data, so we pair analytics with self-reported attribution, like a "How did you hear about us?" field, to see what AI visibility is really worth.
How it works
Free to start, with a fixed price agreed before any paid work begins.
Free consultation
A 30-minute call on your goals, your site and where search and AI fit in.
Free intro audit
Your biggest search and AI visibility gaps, with the top fixes ranked by impact.
Fixed quote
$200 to $500 based on the size of your site, agreed before work starts.
Full audit and roadmap
Every finding plus a prioritized plan to run in-house or hand to us.
Related services
Questions
What is a GEO audit?
A GEO audit checks how your brand shows up inside AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. It looks at whether AI engines can crawl your site, whether your content is worth quoting, and what the rest of the web says about you, then ranks the fixes by impact.
Why don't AI engines always cite a source?
Many questions, especially about brands, are answered from what the model learned in training, not from a live search. Those answers cite nothing, and the training data is often months old. That is why the audit checks what AI says about you, not just where it links.
How is a GEO audit different from an SEO audit?
An SEO audit asks whether your pages rank in search results. A GEO audit asks whether AI engines mention, cite and recommend you. The two overlap heavily, since most AI answers draw on pages that already rank, which is why the full audit covers both in one deliverable.
Do backlinks still matter for AI visibility?
Yes, but brand mentions matter more. Being named in listicles, comparisons, reviews, news and community discussions, with consistent sentiment, does more to shape AI answers than links alone.
Which AI engines does the audit cover?
ChatGPT, Perplexity, Google Gemini and Google AI Overviews. We test the mid and bottom-funnel prompts your buyers are likely to use and record where your brand appears, how it is described, and which competitors show up instead.
How much does a GEO audit cost?
The consultation and intro audit are free. The full SEO and AI visibility audit, which includes GEO, costs $200 to $500 depending on the size of your site, with a fixed quote before any work starts.
What happens after the audit?
You get a prioritized roadmap. You can run it in-house, or have us implement the fixes and measure your AI visibility over time.
See where AI answers leave you out
Start with a free consultation and intro audit. You'll see your biggest AI visibility gaps before you spend anything.